This was at the time when Česká spořitelna had just launched its most successful campaign ever, when the goalie Petr Čech became the face of the bank. The response to the campaign was so great that the individual branches’ position needed some work as well. And this was our chance. The branches needed to be transformed, rebranded, renewed and filled with informational materials. We took the task personally, as if we were preparing our own homes, wanting to make our guests feel welcome. Wanting them to be able to find whatever they may need. Wanting them to come back another time, and to speak well of us. That’s how simple it often is; it’s about placing the task into an everyday setting, helping your client with their coat. This philosophy helped us transform and tweak over 250 branches so that České spořitelna’s traditional bastions were revived and ready for a new rush of clients. And the clients did come rushing. And they are still satisfied today.

 

 

​NOESIS & ČESKÁ SPOŘITELNA

Noesis and Česká spořitelna

 

We are one of the suppliers to this notable client and we primarily take part in the communication and implementation of campaigns in the branches and in providing peace of mind for end customers. A different agency is in charge of ATL communication; we develop above-the-line creativity in BTL materials, direct mailing, arrange for merchandising in the branches and produce and distribute POS materials.

 

“Vychytej si svůj účet” campaign. Using the connection between Česká spořitelna and Petr Čech we prepared a campaign for the branches which to this day has been perceived as one of the most successful and well-known campaigns connected with Česká spořitelna. Positive perception of the brand rose significantly, and there was an immediate double-digit increase in the number of visitors to the branches.

This was at the time when Česká spořitelna had just launched its most successful campaign ever, when the goalie Petr Čech became the face of the bank. The response to the campaign was so great that the individual branches’ position needed some work as well. And this was our chance. The branches needed to be transformed, rebranded, renewed and filled with informational materials. We took the task personally, as if we were preparing our own homes, wanting to make our guests feel welcome. Wanting them to be able to find whatever they may need. Wanting them to come back another time, and to speak well of us. That’s how simple it often is; it’s about placing the task into an everyday setting, helping your client with their coat. This philosophy helped us transform and tweak over 250 branches so that České spořitelna’s traditional bastions were revived and ready for a new rush of clients. And the clients did come rushing. And they are still satisfied today.

 

 

​NOESIS & ČESKÁ SPOŘITELNA